Born and bred in the heart of Austin, 512 Shirtz started with one simple mission: TO REPRESENT THE REAL ATX. What began as a small hustle out of the back of a trunk has grown into the city's go-to spot for bold, authentic ATX merchandise that speaks directly to the culture, the streets, and the soul of Austin.

We're more than just a clothing brand — we're a movement. Inspired by the energy of the CITY, our designs reflect the pride, hustle, and flavor that make Austin one of a kind. From local legends to everyday grinders, our gear is made for those who rep the city with heart.

Every shirt, hoodie, and accessory we drop is rooted in originality and built for the ones who keep Austin alive and real. Whether you're born here, new here, or just passing through, if you're down with the ATX lifestyle — you're one of us.

REAL PEOPLE. REAL CITY. REAL MERCH.